Address
Remote | Hybrid | Atlanta | Austin
Mark
Dorsey
UX Leader
With over 20 years of expertise as a UX leader, I specialize in seamlessly aligning user experience strategies with compelling digital product portfolios. My extensive experience underscores a deep understanding of the nuances involved in developing high-value, consumer-centric solutions. I have overseen all aspects of UX/UI design, user testing, usability metrics, and adherence to design standards across web and mobile applications. This breadth of experience has equipped me with invaluable insights, instrumental in driving impactful outcomes. I am passionate about guiding the evolution towards intuitive design and fostering enthusiastic user engagement, drawing energy from these pursuits.
SKILLS
User Research
Proficiency in conducting various user research methods such as interviews, surveys, and usability testing to gather insights into user needs and behaviors.
Strategic Thinking
Ability to align UX strategies with business goals and market trends to drive product success.
Team Leadership
Experience in leading and motivating cross-functional teams, fostering collaboration, and mentoring team members
UX Design
Strong foundation in UX design principles, information architecture, and interaction design to create intuitive and user-friendly experiences
Data Analysis
Skills in analyzing user data and metrics to inform design decisions and measure the effectiveness of UX solutions
Stakeholder Management
Proficiency in communicating with stakeholders at various levels, managing expectations, and negotiating priorities
Problem-Solving
Aptitude for identifying complex problems, developing creative solutions, and iterating based on user feedback
Prototyping
Proficiency in prototyping tools such as Sketch, Figma, or Adobe XD to create interactive prototypes for user testing and iteration
Communication
Strong verbal and written communication skills to articulate design concepts, present findings, and advocate for user needs within the organization
Experience
Lead Experience Designer
6.2024- Present Papa Johns
As the Lead UX Designer, I collaborate closely with product owners and cross-functional teams to drive the success of Papa Johns’ Loyalty restructure and implementation. My role encompasses a blend of strategic oversight, hands-on design, and leadership. Key responsibilities include:
- Conducting discovery workshops to gather insights, align stakeholders, and prioritize features based on user needs and business objectives.
- Performing in-depth user experience audits to identify gaps, optimize usability, and enhance the overall customer journey.
- Designing wireframes that translate business requirements into intuitive and engaging user interfaces, ensuring seamless functionality and cohesion across platforms.
Additionally, I mentor junior and mid-level designers, fostering their growth and contributing to a culture of continuous improvement and design excellence. Through strategic vision and architectural understanding, I deliver solutions that drive impactful results for both the business and the customer experience.
Principal Experience Designer
11.2020- 2.2024 Stellar Elements
As a Principal Experience Designer, I spearheaded the conception and execution of transformative design strategies that elevated user engagement and satisfaction. With an acute focus on seamless user journeys, I collaboratively led cross-functional teams, ensuring alignment with user-centered principles and business goals. I was instrumental in driving innovation and consistently delivering captivating user experiences. Additionally, I played a key role in the global brand migration within the organization, actively participating in the implementation of brand guidelines across digital touchpoints to maintain consistency and strengthen brand identity.
- Led cross-functional teams in the creation of award-winning designs recognized for their user-centric excellence.
- Organized and facilitated dynamic workshops to foster design thinking and elevate team expertise.
- Actively contributed to the global brand migration initiative by implementing brand guidelines across digital touch points, ensuring consistency and alignment with the organization’s overarching brand strategy.
Director of UX
5.2020- 10.2020 Macquarium
In my role as UX Director, I spearheaded a highly skilled team of designers, championing excellence in UX processes, methodological adherence, and staff development. With a focus on multimillion-dollar global client projects, I collaborated seamlessly across diverse teams to achieve corporate objectives. I guided and empowered a talented team of UX designers, fostering their growth and ensuring alignment with project goals. Furthermore, I successfully directed international projects with substantial budgets, leveraging strategic vision and technical expertise to drive successful outcomes.
- Led and managed multimillion-dollar budget for UX projects, ensuring optimal allocation and resource utilization.
- Collaborated closely with C-suite executives to align project objectives with organizational profitability goals and strategic initiatives.
- Spearheaded the development and implementation of user experience strategies, driving innovation and enhancing user satisfaction.
Lead Senior UX Designer
In my capacity as Lead Senior UX Designer, I engaged extensively with key stakeholders and business owners, orchestrating collaboration and aligning objectives. Overseeing offshore teams, I facilitated daily interactions with our development group throughout design sprints, ensuring prototype fidelity with final versions of client applications. By integrating user journeys and workflow insights into design validation, fortified by meticulous process documentation, I ensured the coherence and efficacy of my designs. Additionally, I orchestrated effective collaboration among cross-functional teams, fostering cohesion between design and development efforts. Establishing robust documentation standards for design processes and methodologies, I enhanced transparency and facilitated knowledge sharing across the organization.
UX Director
1.2019- 8.2019 M Group
As UX Director, I contributed to an array of projects spanning web and mobile applications, encompassing persona development to interactive prototype creation. Collaborating closely with product owners, I crafted user flows and productivity metrics, while also assuming a pivotal role in liaising with development teams to ensure the delivery of cohesive and dependable designs. I demonstrated expertise in translating complex ideas into interactive prototypes that effectively communicated design concepts. Additionally, I played an instrumental role in fostering alignment between design objectives and development teams, streamlining the delivery of successful design solutions.
UX Director
In my role as UX Director, I led and facilitated user experience projects, serving as the project lead. I established an Agile project management environment and conducted training sessions to equip the team with best practices. With oversight of UX designers and researchers, I successfully conducted focus groups, developed user personas, implemented user testing, and validated usability standards. This effort resulted in a thorough understanding of our audience, and our prototypes received exceptionally high scores.
Senior UX Designer
In my role as Lead Senior UX Designer, I spearheaded the design of several high-priority corporate web applications at Home Depot. Collaborating closely with key stakeholders across multiple divisions, I identified and addressed the multi-departmental impact and organizational acceptance of the project. Working closely with engineers and developers, I ensured that solutions met the highest standards. Upon successfully delivering on all requirements, I was entrusted with overseeing all creative initiatives within my department.
Experience Director
9.2013- 1.2017 The Lunchboxx
As the Expereince Director, I spearheaded the conception and execution of all client mobile apps, leveraging cutting-edge design methodologies. Employing low-fidelity wireframes, I meticulously validated client objectives, ensuring seamless alignment with project goals. Subsequently, I crafted high-fidelity prototypes, intricately designed to encapsulate the essence of the client’s vision. Upon meticulous client approval, these prototypes underwent rigorous optimization processes before being seamlessly deployed and published on both Apple iOS and Google Android platforms.
6.2012- 9.2013 Blue Cross Blue Shield
As part of a team tasked with implementing The Affordable Health Care Act, I contributed to updating and enhancing all online content for the organization. My role encompassed UI design, alongside development tasks involving MySQL, C#, HTML5, CSS, and JavaScript. Working collaboratively with developers, I ensured that the online content met the organization’s requirements and aligned with the objectives of The Affordable Health Care Act implementation.
Creative Director
7.2011-6.2012 Manifest
In my role, I was accountable for designing all web and mobile applications, as well as developing style guides and pattern libraries. Working closely with clients, I delved into their mission and translated their objectives into prototypes, which were subsequently presented to users for feedback. Additionally, I managed focus groups and user testing initiatives, synthesizing insights to create strategy presentations tailored to client needs.
Senior Director of Web Administration
9.2010-10.2011 New Birth
In my capacity, I managed global website development, online streaming, and social media initiatives across multiple campuses. I actively contributed to weekly strategy meetings, collaborating to outline global objectives and strategic milestones. Through the establishment of a successful team and the implementation of concise and intuitive design principles, we achieved a remarkable 60% growth in online membership.
Creative Director
3.2003-9.2010 Madkreative
In my role, I managed web and interactive projects, specializing in the development and maintenance of websites using Joomla CMS. I created comprehensive project plans, specifications, and prototypes/wireframes to guide development efforts. Additionally, I handled project change orders, impact analysis, and contributed to RFP responses, proposals, and estimates. Conducting thorough business process and requirements analysis, I oversaw project teams and development efforts, ensuring alignment with objectives. Furthermore, I played a key role in application and website testing efforts. Notably, our team successfully secured a contract with the third-largest pharmaceutical company in the country.
Expertise
- Figma 95%
- Journey Mapping 95%
- User Testing 90%
- Research 85%