MARK A. DORSEY
xperience
THE BOOK
I wrote The Pattern of a Problem in 2023. It was the culmination of life and professional experiences. Discover how to transform chronic problem areas into ecosystems of success.
RESUME’
With more than 20 years in the experience space, I’ve developed a set of specialized skills that makes me a threat to any problem. I’ve attempted to capture my approach and expertise in print format.
ABOUT ME
As a UX leader with more than 2 decades of successfully aligning user experience with engaging digital product lines, I understand the challenges associated with the creation of high-value consumer-focused products.
I’ve led UX/UI design & product teams, user testing and usability metrics, established design standards, and established functional requirements for web and mobile applications. I’ve developed a level of comprehension that is invaluable in producing results. I thrive off of the migration of intuitive design and positive human experiences.
Hope you enjoy my digital space!
– Mark
LISTEN & IDEATE
Through active listening, I’m able to gain invaluable insights into clients’ goals, challenges, and vision for their product or service. By fostering an open dialogue and empathetic understanding, I’m able to collaboratively ideate solutions that align with both client objectives and user needs.
HYPOTHESIZE
My hypotheses are informed by a deep understanding of user behavior, market trends, and client objectives. Through iterative testing and validation, hypotheses evolve into actionable insights, shaping the development of user-centric solutions.
VALIDATE
Validating assumptions is integral to providing effective solutions in a UX environment, ensuring that decisions are grounded in real user feedback and insights. I employ a variety of methods, such as user testing, prototyping, and analytics, to validate assumptions throughout the design process.
PROBLEMS USUALLY DON’T START OFF AS PROBLEMS
Critical thinking is the cornerstone of effective problem-solving, enabling me to analyze information, evaluate alternatives, and make informed decisions. By employing logical reasoning and questioning assumptions, I can identify root causes, anticipate potential challenges, and devise creative solutions to complex problems. This disciplined approach fosters innovation and resilience, empowering me to navigate uncertainties and achieve meaningful outcomes.
Leadership Experience
- Strategy 95%
- Stakeholder Engagement 98%
- Team Leadership 95%
- Communication 90%
MY APPROACH
GAIN INSIGHT
Gaining insights throughout the life cycle of a client engagement is pivotal for delivering successful outcomes tailored to their needs. From initial discovery to post-launch evaluation, each phase presents opportunities to deepen understanding and refine solutions. Insights gathered from client interactions, user research, and feedback mechanisms illuminate user behaviors, preferences, and pain points, informing strategic decisions at every stage.
AGILITY REQUIRED
Aligning UX with agile production methodologies is essential for clients seeking efficient and adaptable product development processes. By integrating UX practices within agile frameworks, clients benefit from rapid iterations, allowing for continuous feedback and refinement. This collaborative approach ensures that user needs remain at the forefront of decision-making throughout the development lifecycle, resulting in products that are not only functional but also intuitive and user-friendly.
OVER COMMUNICATE
In a product delivery environment, clear and proactive communication, even if it means over-communicating at times, is essential for setting and managing client expectations effectively. Transparent communication ensures that clients have a comprehensive understanding of project timelines, milestones, and potential challenges.
TEAM EMPOWERMENT
Team empowerment is paramount for organizational success, and as a leader, fostering an environment where team members feel empowered is crucial. Empowered teams are more engaged, motivated, and innovative, leading to higher productivity and better outcomes. By delegating authority, providing autonomy, and offering support, leaders enable team members to take ownership of their work, make decisions, and contribute their unique skills and perspectives.
DELIVERY PRIORITIZATION
Defining priorities for clients throughout the product life cycle is essential for ensuring that resources are allocated efficiently and that the project stays aligned with business objectives. By collaboratively establishing clear priorities at each stage, such as defining key features, addressing technical requirements, or meeting specific deadlines, clients and stakeholders can maintain a shared understanding of what matters most.
DEFINE THE NORTH STAR
In product delivery, anchoring the scope around realistic outcomes serves as the guiding north star, directing the entire process towards tangible and achievable goals. By setting clear expectations and aligning stakeholders around these outcomes, teams can focus their efforts on delivering value that truly matters.